Trademarks & Patents. Actually, this expression is a part of the Right called Intellectual and Industrial Property, which assures people the right of obtaining protection to industrial creations, as brands and inventions, and also to intellectual creations, as books, lyrics and songs. Thus, there are several areas inside the Intellectual and Industrial Property sector, all of them with complete support of BEERRE®.

Considering this, we could ask why and what for registering a brand, an invention or an artistic work?

All creative mental work requires time and investments in intellectual education, implying the creative exercise is not, most of time, an occasional event, but a human effort aiming to reach an objective, through theoretical and empirical formulations. The evolution of human race and the science advance were only possible with creative work of philosophers, which provided society and science with substrate to the progress. As any work, physical or intellectual, the creative exercise must also be protected and paid.

Hence, the transitory monopoly granted by the Law is justified to the creators, since its lack would not stimulate research and the technical would not advance. If the great corporations of IT and pharmacy, for example, could not see the possibility of commercially explore a specific chip or medicine, created in theirs laboratories, with a lot of investment in technology and human resources, then, which would be the economical advantage of that work and the return of such investment? We can say that a social benefit would have been created, however there would not be a minimal return of the financial investment. What would be the interest of an entrepreneur to invest in technology, without minimal guaranty of returning his/her financial investment, due the possibility of his/her creations being copied or used by competitor companies? Then, the creators have a transitory monopoly assured by Law about theirs creations, aiming financial return of the inventive work and the technical development.

In order to achieve this it is necessary to register the branch or invention, since without a register the entrepreneur risks losing its branch or invention to competitor company, if it registers the branch or invention in its name, becoming the legal owner of a patrimony to which it has not contributed – it can also avoid the real creator of using the branch or invention.